We Use CookiesWe use cookies to enhance the security, performance, functionality and for analytical and promotional activities. By continuing to browse this site you are agreeing to our privacy policy

10 Best Whitening Toothpastes 2025 in the UK

How do we rank products for you?

Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

headphones-stars

Our Top Picks

#1

Winner

Marvis Whitening Toothpaste, Mint, 85ml, Promotes the Natural Whitening of the Teeth, Plaque Removal Toothpaste, Long-Lasting Freshness

Rating
9.8
Chosen by1,447
Whitening Ingredients
Flavor
Whitening Ingredients
Marvis Whitening Toothpaste offers much more than your average toothpaste, delivering a brighter smile by deeply cleaning and promoting the natural whitening of tooth enamel.
Flavor
The mint flavor is refreshing with just the right intensity to leave your mouth feeling fresh and clean without being overwhelming.

Marvis Whitening Toothpaste offers a unique blend of luxury and effective oral care, particularly appealing for adults seeking a premium whitening experience. With its emphasis on promoting natural whitening and plaque removal, it stands out for its ability to clean tooth enamel effectively. The mint flavor promises a pleasant brushing experience with long-lasting freshness, making it attractive for those who value both function and sensory satisfaction.

Although it is effective in removing plaque and stains, its whitening capabilities may not match those with peroxide-based formulas, which could offer faster or more dramatic results. Sensitivity protection isn’t highlighted in the features, so it may not be ideal for individuals with sensitive teeth who require extra care.

This toothpaste is appealing for those who appreciate an elegant, luxurious product with a focus on fresher breath and a satisfying flavor. For those seeking a holistic approach to whitening and dental health, particularly if sensitivity is a concern, it might be worth comparing with other products that offer more detailed assurances in these areas.

Rating
9.8
Chosen by1,447
Whitening Ingredients
Flavor
Whitening Ingredients
Marvis Whitening Toothpaste offers much more than your average toothpaste, delivering a brighter smile by deeply cleaning and promoting the natural whitening of tooth enamel.
Flavor
The mint flavor is refreshing with just the right intensity to leave your mouth feeling fresh and clean without being overwhelming.
#2

Colgate Sensitive Instant Relief Repair + Gentle Whitening Toothpaste | Instant* and long-lasting** sensitivity relief | Protective layer with calcium** | Fluoride toothpaste | 4 pack, 75ml tubes

Rating
9.6
Whitening Ingredients
Fluoride Content
Sensitivity Protection
Whitening Ingredients
The gentle whitening effect is subtle, lifting daily stains without causing added sensitivity, making it a pleasant surprise for those with sensitive teeth.
Fluoride Content
The toothpaste is described as having a firmer texture and a clean, fresh flavor, though the fluoride edge might not suit everyone's taste.
Sensitivity Protection
Colgate Sensitive Instant Relief Repair + Gentle Whitening offers real, consistent comfort for sensitive teeth, working quickly with fingertip application for immediate relief.
Flavor
The toothpaste is described as having a firmer texture and a clean, fresh flavor, though the fluoride edge might not suit everyone's taste.

The Colgate Sensitive Instant Relief Repair + Gentle Whitening Toothpaste offers a balanced combination of whitening and sensitivity protection. It contains unique Pro-Argin technology and calcium, forming a protective layer that provides instant and long-lasting sensitivity relief. The presence of fluoride contributes to dental health and helps to restore natural whiteness, making it suitable for daily use.

However, it's important to note that while it offers gentle whitening, the whitening effect might not be as strong as more abrasive whitening toothpastes. Its flavor is described as gentle, which might appeal to those who prefer milder tastes. A key benefit is its ADA Seal of Acceptance, indicating it meets specific dental care standards.

One potential drawback is that, while it’s suitable for adults, usage by children requires specific instructions. Additionally, the need for direct fingertip application for instant relief might be inconvenient for some users. This toothpaste is a solid choice for those with sensitive teeth who seek a gentle whitening option.

Rating
9.6
Whitening Ingredients
Fluoride Content
Sensitivity Protection
Whitening Ingredients
The gentle whitening effect is subtle, lifting daily stains without causing added sensitivity, making it a pleasant surprise for those with sensitive teeth.
Fluoride Content
The toothpaste is described as having a firmer texture and a clean, fresh flavor, though the fluoride edge might not suit everyone's taste.
Sensitivity Protection
Colgate Sensitive Instant Relief Repair + Gentle Whitening offers real, consistent comfort for sensitive teeth, working quickly with fingertip application for immediate relief.
Flavor
The toothpaste is described as having a firmer texture and a clean, fresh flavor, though the fluoride edge might not suit everyone's taste.
#3

Oral-B Pro 3D White Clinical Intensive Whitening Radiant White Toothpaste 75ml

Rating
9.4
Whitening Ingredients
Whitening Ingredients
This toothpaste genuinely works wonders in removing stains, definitely worth the investment.

The Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White offers rapid surface stain removal, promising whiter teeth in just one day. This feature makes it highly appealing for individuals seeking quick results. Additionally, it provides a shield to protect teeth from new stains, a strength that helps maintain your smile over time. Suitable for sensitive teeth, this toothpaste is a good choice for those prone to discomfort from abrasive products.

The clinically proven formula and professional design reassure users about its reliability and efficacy. The mint flavor is a fresh and pleasant touch, enhancing the brushing experience. Its gluten-free feature is beneficial for those with dietary restrictions. This toothpaste is fitting for adults and kids alike, making it versatile for family use.

Rating
9.4
Whitening Ingredients
Whitening Ingredients
This toothpaste genuinely works wonders in removing stains, definitely worth the investment.

Buying Guide for the Best Whitening Toothpastes

Choosing the right whitening toothpaste can be a bit overwhelming with so many options available. The key is to understand what each specification means and how it can affect your teeth. Whitening toothpastes are designed to remove stains and make your teeth appear whiter. However, not all whitening toothpastes are created equal, and it's important to pick one that suits your needs and preferences. Here are some key specifications to consider when selecting a whitening toothpaste.
Whitening IngredientsWhitening ingredients are the active components in the toothpaste that help remove stains and whiten teeth. Common ingredients include hydrogen peroxide, carbamide peroxide, and baking soda. Hydrogen peroxide and carbamide peroxide are effective at breaking down stains, while baking soda helps to scrub away surface stains. If you have sensitive teeth, you might want to choose a toothpaste with milder whitening agents like baking soda. For more noticeable results, a toothpaste with hydrogen peroxide or carbamide peroxide might be more suitable.
AbrasivenessAbrasiveness refers to how gritty the toothpaste is, which affects its ability to remove surface stains. Toothpastes with higher abrasiveness can be more effective at removing stains but may also wear down enamel over time. The Relative Dentin Abrasivity (RDA) rating can help you understand the level of abrasiveness. Low RDA (below 70) is gentle and suitable for sensitive teeth, medium RDA (70-100) is effective for regular use, and high RDA (above 100) is best for occasional use or heavy staining. Choose a toothpaste with an RDA that matches your enamel sensitivity and staining level.
Fluoride ContentFluoride is a mineral that helps strengthen tooth enamel and prevent cavities. Most whitening toothpastes contain fluoride, but the concentration can vary. Standard fluoride content is around 1000-1500 ppm (parts per million). If you are prone to cavities or have weak enamel, a toothpaste with higher fluoride content can be beneficial. For general use, a standard fluoride concentration is usually sufficient to maintain oral health while whitening your teeth.
Sensitivity ProtectionSensitivity protection refers to the toothpaste's ability to reduce tooth sensitivity, which can be a common side effect of whitening. Ingredients like potassium nitrate and stannous fluoride can help alleviate sensitivity. If you have sensitive teeth, look for a whitening toothpaste that includes these ingredients to ensure a comfortable brushing experience. If sensitivity is not a concern for you, this specification might be less critical.
FlavorFlavor is an important aspect of toothpaste as it affects the overall brushing experience. Whitening toothpastes come in various flavors such as mint, cinnamon, and citrus. Choose a flavor that you find pleasant and refreshing, as this will encourage regular use. If you have any allergies or preferences, make sure to check the ingredient list for any potential irritants.
ADA Seal of AcceptanceThe ADA Seal of Acceptance is a certification from the American Dental Association that indicates the toothpaste has been tested for safety and effectiveness. Toothpastes with this seal have met rigorous standards and are generally considered reliable. Choosing a whitening toothpaste with the ADA Seal can give you confidence in its quality and performance.