10 Best Toothpastes 2025 in the UK

Colgate Total Original Toothpaste is an excellent choice for comprehensive oral care. It stands out for its 24-hour bacterial defense, thanks to its unique dual zinc antibacterial technology, which helps in reducing bacteria on teeth, tongue, cheeks, and gums significantly better than non-antibacterial fluoride toothpaste. This makes it a strong contender for anyone concerned about maintaining oral hygiene throughout the day.

The toothpaste also offers eight benefits, including protection against cavities, plaque, tartar, enamel damage, sensitivity, and gum problems, as well as teeth whitening and fresh breath. These comprehensive benefits make it a suitable option for individuals looking for an all-in-one toothpaste to address multiple dental issues. The mint flavor ensures a refreshing brushing experience, contributing to fresh breath.

Additionally, the product is alcohol-free and comes with recyclable packaging, which may appeal to environmentally conscious users. On the downside, while the paste format is convenient, it might not be ideal for those who prefer other forms like gels or powders. Some users with specific allergies might need to check the ingredient list for any potential irritants. Furthermore, the claim of '6 months of brushing' is based on average usage, and actual duration may vary depending on individual brushing habits. Despite these minor concerns, Colgate Total Original Toothpaste is highly rated by users, indicating general satisfaction with its efficacy and strong performance in maintaining oral health.

The Colgate Total Advanced Deep Clean Toothpaste is designed to offer comprehensive oral care with a focus on deep cleaning and bacterial defense. Featuring fluoride, it's effective in preventing cavities and plaque, which is crucial for maintaining dental health. The toothpaste's claim of superior 24-hour bacterial defense and fighting plaque bacteria three times more effectively than regular fluoride toothpaste highlights its performance in reducing harmful oral bacteria.

For those concerned about tartar control, this toothpaste addresses that need while also offering whole mouth protection, including gums and enamel. It's beneficial for individuals who seek both cavity and plaque protection, making it a suitable choice for adults. However, despite its unisex and kid-friendly labeling, the focus on products for deep cleaning and bacterial defense might not be as necessary for younger children.

The inclusion of natural ingredients is a plus, appealing to those who prefer more naturally derived products. The mint flavor ensures a fresh breath, which is a common preference among toothpaste users. However, if you have high sensitivity or specific whitening needs, you might want to verify this toothpaste’s effectiveness in those areas, as it’s not specifically marketed for sensitivity protection or advanced whitening.

With its compact 75ml size, it’s a practical choice for home use or travel. The positive customer ratings also suggest satisfaction among many users. Nonetheless, individuals looking for toothpaste catering specifically to sensitivity protection or those who prefer a more pronounced whitening effect might need to explore additional options. The product's emphasis on bacterial defense and deep cleaning stands out, potentially benefiting those with concerns around plaque and overall mouth cleanliness.

The Aloe Dent Whitening Aloe Vera Toothpaste is a unique option for those seeking a fluoride-free and vegan product. It stands out with its inclusion of natural ingredients such as aloe vera and tea tree oil, which help soothe gums and act as a natural antiseptic, respectively. The toothpaste also contains silica for natural whitening, making it a suitable choice for those looking to brighten their smile without harsh chemicals.

Potential users should be aware that because it is fluoride-free, it may not offer the same level of cavity protection as fluoride-containing toothpastes. This makes it ideal for individuals who prefer natural dental care products and are perhaps already diligent with their oral hygiene routine. Additionally, the toothpaste is SLS-free, reducing the risk of irritation, which is beneficial for users with sensitivity issues. Its flavor profile, combining tea tree, peppermint, and menthol, could appeal to those who enjoy a refreshing and herbal taste.

Despite its many benefits, those who prioritize tartar control might find this toothpaste lacking in that department since it focuses more on natural ingredients and soothing properties rather than aggressive tartar removal. The product is highly rated, which suggests satisfaction among users, but it's important to consider that personal preference plays a significant role in oral care products. With its vegan and cruelty-free credentials, it caters well to environmentally conscious consumers, making it an attractive option for unisex adults looking for a gentle yet effective toothpaste.